Registrations now open

BlakYaks & Arreoblue Customer Event

From AI Ambition to Action:

Unlocking Secure, Scalable AI on Azure

Join fellow customers, industry leaders and technology innovators at Mercedes-Benz World on 4 November 2026 for an exclusive event exploring how to turn AI ambition into secure, scalable business value. 

Date
Wednesday 4th Nov 2026
Venue
Mercedes-Benz World, Weybridge
Time
9:00am – 13:00pm
Register
Reserve Your Place
Limited places available. Complete the form below to register.

Why attend

A signature event for technology leaders who run Azure at scale

 

Join BlakYaks and Arreoblue for a focused event designed for technology, data and AI leaders looking to turn AI ambition into measurable business value.

We’ll explore how to identify and prioritise the right AI use cases, assess whether your data is ready, and put the governance, security and Azure foundations in place to support AI at scale.
Whether you’re evaluating where AI can deliver the most value, already experimenting with use cases or working to move successful proofs of concept into production, you’ll gain practical insight into the capabilities needed to take the next step.

Hosted at Mercedes-Benz World, the UK home of a “high performance” brand famed for their engineering prowess and industry leadership, the day combines executive discussion with a thrilling Mercedes-AMG passenger experience.

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Join us and take away

Practical insight across four critical areas

1

Business Value

Learn how to identify and prioritise AI use cases with the strongest potential to deliver measurable business value. 
2

Data Readiness

Understand what it takes to create trusted, governed data foundations that can support AI at scale.
3

Security & Governance

Explore how to build the right controls around AI without creating unnecessary barriers to adoption.
4

Production at Scale

See how secure Azure foundations can provide a clear route from AI experimentation to reliable, scalable production.
A taste of what to expect

See it for yourself

A glimpse at the experience and the venue.

 

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Limited places

RSVP

 Join BlakYaks and Arreoblue for an exclusive morning exploring how to turn AI opportunities into secure, scalable business value. Gain practical insight, discuss your priorities with our experts and connect with fellow technology, data and AI leaders. 
About the day

Morning discussion. Afternoon experience.

The morning will explore how to identify high-value AI opportunities, prepare trusted data and put the governance and secure Azure foundations in place to move from experimentation to production. The discussion will be followed by AMG passenger rides, driving simulators, lunch and networking at Mercedes-Benz World.

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Thrilling Passenger Ride
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Driving simulator
Networking 1
Networking with Peers
Agenda

The day in full

09:00
Registration & Breakfast
09:45
Arreoblue
10:05
BlakYaks
10:30
Delivering enterprise AI together
10:45
Tea break
11:15
AMG Passenger ride & networking
12:00
Lunch, driving simulator & networking
13:00
Event finish
On the Track

AMG Passenger Experience

 

After the morning sessions, there’ll be plenty of opportunity to continue conversations with fellow attendees and the BlakYaks and Arreoblue teams over lunch and networking looking over the "UK’s world’s first track".

Then experience Mercedes-AMG performance first-hand, with a professional instructor taking you around the handling track in a high-performance AMG vehicle.
You’ll also have the chance to take the wheel virtually in the Formula 1 and GT simulators, putting your reactions, precision and racing skills to the test.

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Morning Session - to be removed from landing page

Morning discussion on your Azure strategy

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The industry reality

Current trends, pressures and strategic shifts in the enterprise cloud landscape

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The customer reality

How organisations improve delivery speed, governance and resilience as Azure complexity and AI pressures increase.

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The execution approach

How high-performing organisations engineer and operate Azure platforms that enable scale and AI adoption.

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Limited places

Join BlakYaks and Arreoblue to explore a practical route to secure, scalable AI on Azure.

Speakers

Meet the experts

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Keynote Speaker

Richard West

Former Formula 1 Business Leader · McLaren · Arrows · Williams

"Insights Into The World of High Performing Teams"

A lifetime spent in the pursuit of excellence and high performance in motor sport and business has moulded Richard into a globally recognised professional speaker and high-performance business coach.

Richard will be joining us on the day to share what he has learned about driving peak performance in business and discuss his experiences working within high-performing organisations such as McLaren, Arrows and Williams.

 

Speaker

Microsoft session

James Lees
James Lees, Microsoft UK

James Lees

Head of Insurance & Investments, Microsoft UK

James Lees is the Head of Insurance & Investments for Microsoft UK, where he leads Microsoft's commercial engagement with the UK's largest insurers, pensions providers, and investment managers.  

He is accountable for the Microsoft Insurance & Investments UK go to market strategy, bringing nearly 30 years of enterprise technology experience, including fifteen years at Microsoft and twelve years at IBM.  

James has previously held commercial roles spanning Retail account management and leading the Azure Solutions team across Financial Services and Insurance.

James is also the co-chair of the Microsoft UK Families Inclusion Network.
Panel

Azure Leaders Q&A Panel

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BlakYaks CEO, Dirk Anderson

Put your questions to our panel of senior Azure and platform leaders in our exclusive Q&A session.

We'll explore the realities of driving performance, resilience and scale across complex Azure environments, and the challenges enterprise leaders are tackling right now.

Our panel discussion will cover:

  • Scaling Under Pressure: How leading organisations are growing their Azure estates without increasing operational complexity or losing control and resilience.
  • AI-Ready Foundations: Building secure, governed and scalable Azure platforms that are fit for the next wave of AI services and enterprise innovation.
  • High-Performing Azure Platforms: What a modern, high-performing Azure environment looks like today, and the practices that enable delivery speed, resilience and operational confidence at scale.
  • Aligning Technology and Business Teams: How organisations are driving collaboration, building consensus and aligning technical and business priorities to support long-term platform strategy.

Q&A Panel

Discussion topics will be circulated ahead of the event

BlakYaks
DIRK ANDERSON
DIRK ANDERSON
CEO
BlakYaks

Previously the Director of Hybrid Cloud for HPE and the Managing Director at RedPixie, Dirk has been managing technology engineering and solution teams for over 20 years and likes to build technology teams that focus on quality at all times.

BlakYaks
Andy
Andy
Sales Director
BlakYaks

Andy leads sales at BlakYaks with 20+ years in technology services. Previously at HPE driving Enterprise and Financial Services growth. Known for challenging customers to think differently.

Speaker Three
VP of Platform & Security
Global Bank.
What attendees say

What guests have said at past events

"

"It was a unique opportunity to have meaningful conversations with highly adjacent industry peers."

Head of Cloud Services at UK Financial Services Organisation
"

"Thanks for a valuable and enjoyable event and lunch, was some good conversation & interesting to hear many are in a similar boat right now."

Head of Enterprise Engineering at Global Investment Management Company
Limited places

Ready to move AI from ambition to action?

 

The venue

Mercedes-Benz World, Weybridge

Venue Mercedes-Benz World
Address Brooklands Drive
Weybridge, Surrey
KT13 0SL
Register your interest

Mercedes-Benz World is located on the historic Brooklands site in Weybridge - the birthplace of British motorsport and the world's first purpose-built racing track.

The venue attracts hundreds of thousands of visitors annually and features over 16 acres of driving facilities designed to test vehicles under pressure.

Home to one of the largest Mercedes-Benz driving experiences in the UK, where professional drivers put high-performance vehicles through handling circuits and skid pans.

More than just a showroom - it hosts a rotating collection of rare and historic Mercedes-Benz vehicles, including Formula One and performance engineering models. The space combines engineering, technology, performance and innovation under one roof.

It provides a setting that supports discussion and an innovative experience.

Who should attend

This event is intended for senior technology leaders responsible for Azure environments, including


  • CTOs
  • CIOs
  • CDOs
  • Heads of Cloud & Architecture
  • Heads of Data & AI
  • Senior platform, data and engineering leaders

Places are limited to maintain a focused and relevant discussion.

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About the partnership

BlakYaks and Arreoblue have partnered to help organisations turn AI opportunities into secure, scalable business value on Azure.

 

Arreoblue brings expertise across business value, data strategy, governance and AI, helping organisations identify the right opportunities and build the trusted data foundations needed to take them forward.

BlakYaks brings deep Azure platform engineering expertise, providing the secure, automated foundations required to deploy, operate and scale AI workloads in production.

Together, we provide a connected route from business opportunity and data readiness through to secure AI production on Azure.

 

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From AI opportunity to production
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FAQs

Common questions

Who should attend this event? +

This event is designed for CTOs, CIOs, CDos, Heads of AI and Cloud, Heads of Architecture, & Senior platform, AI and engineering leaders

Is there a cost to attend? +

The event is complimentary and by invitation only.

How do I get to the venue? +

Mercedes-Benz World is located at Brooklands Drive, Weybridge, Surrey KT13 0SL. Full directions will be provided on confirmation.

What is included in the day? +

Registration and breakfast, roundtable sessions, lunch, a track passenger experience, driving simulators and networking opportunities.

EXCLUSIVE EVENT

From AI Ambition to Action: Unlocking Secure, Scalable AI on Azure

Date Wednesday, 4 November 2026
Time 09:00 - 13:00
Location Mercedes-Benz World, Weybridge
Cost Complimentary

RSVP to register your interest in this exclusive event

Places are limited and held for senior leaders responsible for their Azure platform. Confirm your interest today before our event fills up.

Register
Register your interest
Complete the form and a member of the BlakYaks team will be in touch to confirm your place shortly.

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Terms & Conditions

These events are intended for business professionals only who have a specific interest or requirements for cloud services.

BlakYaks reserves the right to refuse attendance and limit the numbers per event. Also, BlakYaks reserves the right to cancel this event at any time.

All our event places are subject to availability and offered on a strictly first come, first served basis.

Registration means you expressed interest and we will get back to you to confirm your seat.

For detailed information regarding BlakYaks's events terms and conditions, please click the button shown.

Read full terms & conditions